Twitter For Business

Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication.

And Twitter's reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users, a 29% increase over the previous year.

Why use Twitter for business?
In an increasingly crowded social media landscape, there are many reasons to make Twitter a part of your organization's social media plan.

Advertising on Twitter is especially attractive because the platform punches above its weight in terms of reach. The total number of people going on Twitter every month is nearly three times larger than the number of registered users.

Twitter is littered with the graves of accounts that didn't think before tweeting. It pays to take some time to plan your brand's voice on the platform.

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  Term Of The Day: Customer Experience (CX)
Customer Experience, or CX, refers to how a customer feels about a brand or company based on their experiences with it. CX managers and departments responsible for creating an optimal Customer Experience Strategy are tasked with ensuring customers have positive experiences with the company, whether through purchasing a product or service, receiving support for their purchase, or being engaged by marketing or advertising initiatives. Each of these touchpoints, or ways by which consumers can interact with a company, can create negative or positive impressions, and CX strategies involve both differentiating a brand from the competition and maximizing the positive experiences consumers have with the brand, with the overall goal of reducing customer churn and improving overall customer lifetime value (LTV). CUSTOMER EXPERIENCE: OPTIMIZING EACH POINT ON THE CUSTOMER JOURNEY Specifically, customer experience managers and departments analyze each point on the customer journey or customer lifecycle from the perspective of the customer and work to ensure the company is delivering an optimal experience for consumers along the various steps of the process. The customer journey typically includes most or all of the following steps: discovering the brand via marketing or advertising, researching the brand and comparing it with alternatives through research and reviews, purchasing products or services from the brand, receiving support from customer service, and ideally, purchasing from the company again or remaining on subscription-based revenue models offered by the company. By successfully optimizing each stage of the customer journey, customer experience departments create a higher likelihood of brand loyalty and positive advocacy for the company and its products or services while also increasing overall revenues and customer LTV.
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