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A: Figure out the type of marketing role you want
Learn the skills you will need for your desired role
Network online and in-person
Show off your skills online
Get paid through freelancing
Find a mentor who can help you with your role


A: Get certified – show your dedication and go through a couple of marketing courses

Get reading – learn and improve constantly with books, blogs, webinars, and podcasts

Get doing – work on a side project or volunteer to gain initial experience



A: Get a Marketing Internship. It doesn't matter if it's paid or unpaid, a marketing internship is the best type of experience (aside from a full-time marketing role) to put on your resume. It's the best type of marketing experience because it's the most similar to a real job.

A: Quantify your past achievements outside of marketing
Look for ways you've used marketing in any context
Highlight relevant coursework and projects
Consider a resume summary
Emphasize your soft skills


A: It's the strategy that drives a business to grow and prosper. Marketing skills help cultivate deep, meaningful relationships with customers. Instead of just focusing on short-term results, marketing skills help win customers for the long haul by ensuring long-term brand affinity and loyalty.

A: Content marketing
Inbound marketing
Social media marketing
Search engine optimization
Email marketing
Paid media advertising


A: You need to have creative solutions to business problems and new ways of communicating with your customers and clients. Generating ideas is all very well, but the best marketers can put these ideas into action and deliver results.

A: In the United States, entry-level marketing jobs pay an average of $40,000 per year or $20.51 per hour. The lowest entry-level salaries start at $30,076 per year. However, even in an entry-level job, it's still possible to earn up to $55,000 per year.

A: Marketing is a field that can be difficult to break into because it requires a lot of skills and knowledge that you may not have yet. But if you're willing to put in the time and effort, it's also one of the most rewarding careers.

A: Simply put, hard skills are structured and systematic. You should learn these if you'll be in marketing for the long haul, even if it means taking a course. I'm talking about stuff like SEO, PPC, machine learning, etc. Meanwhile, soft skills help you accomplish the technical skills.







Skillset-2-Job Role Compatibility Work Experience Builders by CertificationPoint
Scripting (Bash, PowerShell) Python Cybersecurity Controls and frameworks
Intrusion detection Security information and event management Network security control
Operating systems Incident response digital forensics and malware analysis
cloud security development and operations (DevOps) Threat knowledge
Open Web Application Security Cyber Threat Intelligence General Data Protection Regulation
Health Insurance Portability and Accountability Act (HIPPA) cybersecurity workplace skills cybersecurity analyst
communicate technical concepts Collaboration Risk management
Build foundational knowledge risk management Adaptability
Critical thinking SQL (Structured Query Language) create, manipulate, and query databases
SQL and relational database skills database management professional Enterprise Data Warehouse Management
CRM/Automation System Unix Shell Scripting Project Management
ETL (Extract, Transform, Load) Data movement and manipulation Data Modelling
Backup and Recovery Development Tools integrated development environments (IDEs)
Web Technologies Data Security Capacity Planning
ERP (Enterprise Resource Planning) Frameworks Knowledge Network Administration
Information Technology Firewalls Windows Server
Microsoft Windows LAN Firewalls
Troubleshooting Active Directory WAN
Computer Science Communication Skills Virtualization
Network Security VPN Customer Service
VMware DHCP Help Desk Support
Linux Documentation Aerospace Engineering
Architectural Engineering Automotive Engineering Biomedical Engineering
Biotechnology & Bioinformatics Chemical Engineering Civil Engineering
Computer Engineering Cyber Security Electrical Engineering
Robotics Software Engineering Structural Engineering
Transportation Engineering Entrepreneurship eBusiness
Healthcare Management Business Analytics Business Management
Construction Management Science & Technology Management Sports Management
Accounting Hotel Management Human Resource Management
International Business Labor Relations Logistics & Supply Chain Mgmt
Management Information Systems Marketing Social Work
Statistics Surveying Urban Planning
Veterinary Science Supply Chain Management Inventory Management
Warehouse Operations Transportation Procurement
Distribution Freight Forwarding ERP Systems
Customs Compliance Demand Planning Problem Solving
Teamwork Leadership Organizational
Communication Adaptability Time Management
Attention to Detail Decision Making Critical Thinking
Negotiation Crisis management skills Forecasting skills
Supervision skills Robotics skills Office skills
Microsoft office skills Hospitality skills Automation skills
Integration skills Mathematics skills Visual Art skills
Public Speaking skills Senior Scrum Master Sales Director
Translator Volunteer Creative
Modern Mgt Python Java
Javascript Git SQL
HTML MySQL CSS
C++ Autocad AWS
Matlab Jira Linux
Docker Jenkins C
C# PHP Mongodb
Microsoft Office React Bootstrap
Agile jQuery Teamwork
Problem solving Angular Typescript
Vendor management skills SAP skills Collaborative skills
Spark skills People management skills Maya skills
Performance management skills Remote Work Skills skills Purchasing skills
Active directory skills Automation skills Quality management skills
Data modeling & engineering Big data analysis AI and ML services
AI Deployment & DevOps AI security Adaptability and continuous learning
Critical thinking and problem-solving Neural network architectures Visual Storytelling with Data
Distributed computing dynamics Content Writing AI Prompting
Web Coding Financial and economic data Strategic planning
Performance monitoring Staff management Customer trend analysis
Linux Fedora Core 9 Organization Multitasking
Strategic planning Goal setting Strategy development
Operations management Project management Process optimization
Financial administration Data analysis and reporting Quality control
Marketing and sales Resource planning Performance monitoring
Staff management Relationship building Trend analysis
Information systems and database knowledge MS Office Suite Zoho One
QuickBooks Trello Leadership
Organization Multitasking Problem-solving
Verbal and written communication Time management Task prioritization
AutoCAD SolidWorks CATIA
Revit ANSYS 3D Modeling
Blueprint Reading SketchUp MathCAD
Drafting Photoshop skills Cloud skills
Data management skills Teamwork skills Strong Work Ethic skills
Payroll skills Relationship Management skills Lean skills
C++ skills Cms skills Public Speaking skills
Persuasion skills Data analysis and visualization skills Development and programming skills
Project and process management skills Design and multimedia skills Digital marketing and content management skills
Cloud and IT infrastructure skills Emerging technology skills Digital marketing tools (e.g., Google Analytics, SEO)
Social media management platforms (e.g., Hootsuite, Buffer) Content management systems (e.g., WordPress, Drupal) Graphic design software (e.g., Adobe Photoshop, Canva)
Email marketing platforms (e.g., Mailchimp, Constant Contact) Spreadsheet software (e.g., Microsoft Excel, Google Sheets) Financial analysis and modeling tools (e.g. Quantrix, Scenario)
Accounting software (e.g., QuickBooks, SAP) Data visualization tools (e.g., Tableau, Power BI) Risk management software( e.g. Vanta)
Electronic Medical Record (EMR) systems Medical billing and coding software Health information systems
Telemedicine platforms Medical imaging software (e.g., PACS) Data analysis and research tools in healthcare
Learning management systems (e.g., Moodle, Blackboard) Educational software and tools (e.g. OneNote, PDF Element) Online collaboration platforms (e.g., Google Classroom)
Multimedia authoring tools (e.g. Hypertext, Lectora) Educational assessment tools (e.g. Mentimeter, Nearpod) Video editing software (Final Cut Pro, Adobe Premiere Pro)
3D modeling and animation software (Maya, Blender) Digital photography and photo editing software Social media management tools
Content management systems (WordPress, Drupal) Video production and editing software Social media platforms and analytics tools
Search engine optimization (SEO) techniques Data analysis and reporting tools Event management software (Whova, Eventbrite)
Project management tools (Trello, Asana) Communication and collaboration tools (Zoom, Dropbox) Data analysis tools (HubSpot, Google Analytics)
Computer-Aided Design (CAD) Building Information Modeling (BMI) Estimating and costing software (RSMeans)
Communication and collaboration tools (PlanRadar, Smartsheet) Project management software (Construct, ProCore) Financial analysis software (e.g., Bloomberg Terminal, FactSet)
Risk management tools (e.g., Riskalyze, RiskMetrics, and MSCI RiskManager) Banking software and platforms (e.g., Temenos, Finastra, and FIS) Data analysis and reporting tools (e.g., Tableau, Power BI, QlikView)
Financial modeling and analysis (e.g., Microsoft Excel) Proficiency in spreadsheet software (e.g., Microsoft Excel or Google Sheets) Knowledge of procurement software: (e.g., SAP Ariba, Coupa, or Oracle Procurement)
e-procurement systems Data analysis and reporting: (e.g., Tableau) or statistical analysis software (e.g., SPSS) Communication and collaboration tools: (e.g., Google Meet, Microsoft Teams)
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Database management systems Document management software
Calendar and scheduling tools Virtual meeting and communication platforms Architectural design software (e.g. AutoCAD, SketchUp, Revit)
Building information modeling (BIM) software Rendering and visualization software (e.g. Vectorworks, Adobe Substance 3D) Project management tools (e.g. Archicad, Wrike)
Energy analysis and sustainability software (e.g.Diligent ESG, Novisto) Human resources Human resources information systems
Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) Applicant tracking systems (ATS) Data analysis and reporting (e.g. BI, Python)
Collaboration tools (RingCentral, Basecamp) Manufacturing software (e.g. Fishbowl, Prodsmart) Data analysis and reporting (e.g. Factbird, Segment)
Inventory management (e.g. Katana, Cova) Quality control software (e.g.Greenlight Guru, KAWAK) Troubleshooting and maintenance
System installation and maintenance Network administration Security management
Diagnosis and troubleshooting of IT issues End-user support Remote support
Backup and recovery operations IT standard compliance Automated IT systems
Helpdesk management Training and mentoring Performance optimization
Network monitoring and optimization Documentation and recordkeeping Time management and problem-solving ability
Communication and interpersonal skills Knowledge of computer hardware, software and peripherals Knowledge of IT standards and protocols
Knowledge of customer service best practices Backup and Disaster Recovery Remote Desktop Support
Windows 8.1 Windows 10 Windows 11
Operating System Installation and Configuration Chromium OS Android
Linux Fuchsia Wear OS
OS/360 z/OS IBM
AIX OS/2 Apple macOS
Google's Android OS Microsoft Windows Apple iOS
Linux Operating System Agile and Scrum methodologies Machine learning and AI algorithms
API design and development IT compliance and governance UX/UI design principles
Blockchain technology Containerization technologies (Docker, Kubernetes) Version control systems (Git, SVN)
Software testing and debugging System architecture design Performance optimization
Storyboarding Adobe Creative Suite (Illustrator, InDesign, Photoshop) User interface design
User experience design Augmented reality (AR) design Virtual reality (VR) design
Accessibility standards for design Prototyping (digital and physical) Lean Green Belt Training
Lean Yellow Belt Training Web Administrator Computer Security Management
Qualified Trainer Workstations & Servers Traditional Servers/Blade Servers
Exchange Server VMWare RemedyARS
HTML PERL/CGI Oracle 8i-9i
HP OpenView CiscoWorks 2000 Sniffer Pro
DNS Linux/Unix Novell Netware
SQL Server Internet Information Server (IIS) ASP/ASP.net
Sidewinder (Cobra) Solaris Legato Networker
TCP/IP PHP4 XML
Microsoft Office Visual Studio Development NetIQ
Visio 2000 Photoshop CSS
DHTML Internet Scanner Coldfusion
SharePoint Portal Server SharePoint Designer Macromedia Dreamweaver
Quest TOAD (Oracle database interface) BootStrap WordPress
Joomla Mobile Apps Development OSCommerce
NotePad++
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